Neck massager with therapy

SET THE PACE: Choose low speed for relaxing massage, or high for harder working, therapeutic massage.
POUR IT ON: Turn on the soothing heat feature to relax painful or tight neck muscles.
FEEL INVIGORATED: Energetic vibration massage offers pain relief for your neck area and relieves stored tension.
TAKE THE REINS: Pull tight on the flex handles to help the massage mechanism bear down on sore neck muscles, or relax them for a gentler massage.
JUST A TOUCH AWAY: Easy-touch operation buttons are integrated into the design for ease of use.

It's content strategy gone awry right from the start.